INTERNET AND SEO METHODS BY ROAD TRANSPORT BUSINESS
- 1 Faculty of Operation and Economics of Transport and Communications, Department of Quantitative Methods and Economic Informatics, University of Žilina, Žilina, Slovak Republic
This paper deals with the use of Internet by the road transport business, especially with the marketing web services. The aim is to show the importance of the Search engine optimisation (SEO) methods for the creation of webpages, as their consistent implementation is relevant for improving marketing communication and improving the search-engine rankings. The results of a survey among small and medium enterprises in the road transport business show that proper attention given to the creation of a company website brings clear economic effects.