International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

With the progress of the new millennium and the rapid digitization of society, the methods of obtaining information from the Internet are evolving daily. Providing the ability to search using voice commands brings a whole new perspective to search engine optimization. This raises the question of whether traditional optimization methods are applicable to this type of advanced technology and what are the beneficial effects it provides to users?

This paper deals with the use of Internet by the road transport business, especially with the marketing web services. The aim is to show the importance of the Search engine optimisation (SEO) methods for the creation of webpages, as their consistent implementation is relevant for improving marketing communication and improving the search-engine rankings. The results of a survey among small and medium enterprises in the road transport business show that proper attention given to the creation of a company website brings clear economic effects.