AN ORGANIZATIONAL MODEL OF COOPERATION OF REGIONAL TRAVEL COMPANIES AND TRANSPORTERS
- 1 Akaki Tsereteli State University, Kutaisi, Georgia
Abstract
In regional market of tourist transport services, it is necessary to find new forms of relationships between the market entities, since the currently existing forms are characterized by many negative aspects, and in modern economic conditions they are inadequately effective. As a result of analyzing and carrying out research works on organizational models currently existing in the market of tourist transport services, it has been established that at a regional level that it is expedient to find such a form of relationships between the market entities as consolidation of travel companies and transporters (having specialist vehicles). Such form of consolidation allows for resolving numerous problems arising during the travel catering process, as well as enables travel companies to be more efficient, reduce the number of intermediaries between the market entities, minimize costs and improve the quality of transport services.