Industry 4.0 is changing the structure and scope of accountants’ qualification profile by imposing new challenging requirements regarding their skills and competences. The paper is inspired by the increasing digitalisation of businesses and the impact of technology innovations and their augmented application on the accounting higher education. The aim of the research is to outline and discuss the challenges for accounting educators due to the required knowledge and skills from graduates in the Industry 4.0 context. A special attention is given to the need for building strong and effective communication and information links with the business partners and professional bodies. The benefits for universities of becoming part of clusters are also discussed in more details.
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