Industry 4.0
Vol. 10 (2025), Issue 4, pg(s) 153-156

SOCIETY & ”INDUSTRY 4.0”

Digitalized Work Environment in Industry 5.0: Generational Specificities and Prerequisites for Personalized Motivational Approaches

  • 1 University of Plovdiv Paisii Hilendarski, Plovdiv, Bulgaria

Abstract

The present article analyzes intergenerational differences in values, attitudes and motivational preferences of employees in the context of the digitalized work environment of Industry 5.0. Five generations are examined – from Baby Boomers to Generation Alpha – through their chronological, social and behavioral profiles. Summary tables are presented with leading motivators, work styles and expectations towards organizations. The paper formulates practice-oriented recommendations for personalized managerial and motivational approaches aligned with the characteristics of each generation and human-centered model of Industry 5.0. The conclusions of the study indicate that strategic consideration of generational differences is essential for building effective, inclusive and adaptive human resource practices in line with the goals of Industry 5.0.

Keywords

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