BUSINESS
Academic entrepreneurship roadmap as an innovative model at university level
The paper presents the conceptual framework of an international project focused on the development of entrepreneurship culture at academic level. Academic entrepreneurship is seen as a means of commercialization, which is the transformation of knowledge into products, processes, and organization and their contribution to economic growth and innovation. In this regard the project is aimed to explore hidden strengths of academic entrepreneurship in detail and in various aspects oriented to students, academic staff, and businesspeople. The project will suggest training materials in line with the changes in the economic environment in recent years to create both entrepreneurial culture and skills to start own business under the supervision by academic entrepreneurs.