International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The paper presents a conceptual model for overcoming the consequences of the pandemic based on summarized results from research focused on societal challenges in Bulgaria caused by COVID-19. The study aims to submit a unified methodological framework for application by experts in researching, analyzing, and bench-marking the entrepreneurs’ activity and suggestions for applicable and reasonable measures in the field of business development during the pandemic situation caused by COVID-19. The findings of this research can assist managers in national institutions and business organizations to recognize the strengths and weaknesses of different measures which influence creativity and innovation and focus on proactive suggestions to overcome the negative consequences of the pandemic.

The paper presents a conceptual model for investigating the innovation activity of enterprises from the wine industry in Bulgaria. The study aims to submit a unified methodological framework for application by experts in researching, analyzing and benchmarking the innovation activity in the sector. Many researchers confirm that different innovation models are appropriate for different sectors, regardless of best practices in innovation management, and it all depends on the specificity of innovation and its relationship to sector specificities. Thus, the examination of wine sector requires a specific approach and an empirical research, based on own questionnaire focused on the individualism and the need to study the innovation niches and opportunities of wine sector.