• NATIONAL AND INTERNATIONAL SECURITY

    Trust of Police Force Members in Institutions: A Comparative Analysis to Public Opinions

    Security & Future, Vol. 9 (2025), Issue 2, pg(s) 35-39

    Trust of the police force in key institutions represents a key precondition for coherent functioning of the state and effective law enforcement. This article presents the results of the research mapping the level of institutional trust among Czech members of the police force focusing on their attitudes towards political, judicial, and economic actors. The data, collected through a questionnaire survey among the members of the police force, are interpreted in context and compared with data from international public opinion surveys – the Eurobarometer and the Edelman Trust Barometer. The analysis identifies substantial variations in trust across institutions and media. A consistent pattern emerged, showing that older and longer-serving officers tend to express lower trust in the political regime and the media, yet report higher satisfaction with their income. Gender differences were also observed: female officers are generally less trusting towards business leaders and journalists and display slightly greater support for protest activities. The article offers valuable insights for the theory of social trust and for decision makers in the sphere of public administration and security.

  • SOCIETY

    STUDY OF SOCIAL TRUST AMONG THE STUDENTS OF HIGHER EDUCATION INSTITUTIONS

    Science. Business. Society., Vol. 1 (2016), Issue 4, pg(s) 41-42

    The report focuses on the study of the features of trust among the students of technical specialties. In particular, it discusses the interrelation of social trust level and self-control of students. The report contains the results of surveys conducted among the students of the National Technical University of Ukraine "Kyiv Polytechnic Institute" (Kyiv, Ukraine) and the correlation of the results as well.

  • ADJUSTING THE SALES PROCESS TO THE PERSONALITY OF THE BUYER (RESEARCH THE AUSTRIAN INVESTMENT GOODS INDUSTRY)

    Machines. Technologies. Materials., Vol. 9 (2015), Issue 1, pg(s) 16-21

    The sales process in the investment goods industry is sophisticated and long-lasting when compared to commodity products.
    Sometimes it takes years to close the business. Therefore it is of enormous importance for both parties – the buyer and the seller – that this process is as efficient as possible. Commitment, trust and cooperation are key elements in developing enduring and successful relationships between sellers and buyers in a b2b setting. Commitment and trust can only be developed when individuals understand each other and the expectations of each other (pervin, cervone and john 2000, p.526). Understanding does not just mean that it is based on business information, e.g. Technical specifications; it is extremely important to understand the buyer as a whole person – the personality of the person. People are different and people behave differently; therefore based on an individual’s personality, he or she will have different expectations and also expect different things depending on how he or she is treated.
    The motivation to explore this topic is derived from the tremendous influence that the buyer’s personality can have on the sales process and outcome. Adapting to personal needs, preferences, thinking and decision-making styles shows the buyer that the seller understands him or her, which consequently establishes a strong relationship.