Abstract

The present is an age of technical progress, the rapid development of new technologies and digital transformation in the industry. In the professional experience is often mentioned as the fourth industrial revolution and there is generally used the term "Industry 4.0". The article describes the current state of the problem in area of management and trends and perspectives of management of complex structures using Business Intelligence (BI). At the end of the article is given a summary of requirements that must be implemented for the possibility of establishing a compatible management system that link all elements of the marketing chain.