Management of innovation processes in the organization

  • 1 Ekonomická univerzita v Bratislave, Slovensko


In the changing business environment and the global understanding of the market environment, the driving force of which are increasingly demanding customer requirements, the growth of supply and services, higher competition, technological development, globalization of business, innovation is a means for the implementation of constant changes. Nowadays, success is achieved by integrating innovation into business processes, and creativity of human resources in various professions, for example, technologists, designers, economists and optimizers, which is replaced by innovation engineers, business and marketing innovators, thought innovators, innovation managers, etc., is also important for productivity support.
Strong and agile companies thus gain a leading position on the market. By connecting the knowledge of employees, innovation strategy and business management, a management model of the innovation process was created, which takes into account the diversity of types of organizational structures of enterprises and uses the elements of the innovation climate of the enterprise. An important part of managing the innovation process is determining the elements of the innovation climate, through which innovative ideas from employees are supported and their dissemination and implementation. They must be managed on the basis of the chosen type of organizational structure of the company.
By properly setting the elements of the innovation climate and aligning it with the organizational structure, enterprises can manage their processes and get more innovative ideas for implementation, thus increasing their innovation performance and achieving better competitiveness in the market.



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