International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The article explains the elements that have the largest share in intellectual capital and explains the possibility of quantitative assessment of the specific weight of these elements in intellectual capital. Here on the example of the Republic of Azerbaijan on the basis of statistical data the value of works and services on intellectual capital in Azerbaijan is analyzed, as well as the dynamics of added value created at the expense of intellectual capital. In the article, the impact of added value created by intellectual capital on economic growth in Azerbaijan has been evaluated in the software package Eviews-12.

The combination of interests of TNCs and the state is considered. An assessment of the activities of the world’s largest TNCs. The dynamics of the number of TNCs in the top 100 companies in the world by country is determined. A comparative analysis of the size of market capitalization by sectors of companies. The contradiction between the international global nature of TNC operations and the territorially limited jurisdiction of the state was revealed. It was found that the market capitalization of multinational companies in the top 100 has decreased, but global companies have shown significantly better results than their smaller representatives have.

The theory of information (post-industrial) society, revealing the main provisions of economy and society. The process of globalization is accompanied by the avalanche spreading information flows the phenomenon of information picture of the world as a scientific and methodological means of study of information reality reflects an important aspect of social life. Internet is a universal communication space, in which very different interests and values coexist. The purpose is a scientific and practical study of the problem of forming the digital economy. The structure of the section includes consideration of the following issues: formation of a virtual segment of the information market; the development of information and communication technologies; introduction of elements of the digital economy in Ukraine and the world; innovative business development and the startup ecosystem. During the study, various scientific methods were used, in particular: monographic, comparative, analytical, graphical, forecasting.

The aim of the research, the results of which are presented in this paper, is to research the consumer preferences of the Moravica District towards the consumption of domestic and foreign products. As globalization alters market conditions, creates new sources of competition, it is impossible not to think about protecting domestic products and the impact of the increased import of foreign products on the preferences of domestic consumers. Liberalization, as a regulator of market, certainly influences the need to create mechanisms for the protection of domestic production, and the changed consumer preferences are an important factor in monitoring and defining new protection measures so that domestic producers of the Republic of Serbia are ready, primarily for the European market. For this reason, we decided to investigate what consumer ethnocentrism is like in the central part of the Republic of Serbia, in the Moravica District. As the results show, the challenges posed by globalization have greatly influenced consumer attitudes and changes in attitudes towards ethnocentrism.

The analysis is focused on nationalism, populism, hate speech, multiculturalism. The processes designated as globalization are mobilizing a resistance that increasingly manifests itself as an effort to preserve the identity of various ethnic cultural and religious traditions. Populist extremism is nourished by what it describes as the antagonism between the organic, “pure”, nation and the nation’s enemies, whether these be the Jews, the Muslims, the ethnic minorities and/or the “corrupt elite”. Populism is a distorted form of democracy that promises to fulfill the loftiest ideals of democracy (“Let the people decide!”). In other words, the threat comes from within, because the politicians that represent that threat speak the language of democratic values.
Hate speech is an utterance that denigrates or stigmatizes a person or a number of people on the basis of their affiliation to a group that usually, but not always, has certain unchanging characteristics, for instance, an ethnic or religious group. The fundamental problem here is the lack of understanding that the responsibility for the actions of one person may not be shifted to all people having some trait in common with the perpetrator. To distinguish between the individual and his group is a fundamental principle of democracy.
The discussion on multiculturalism cautions against the attempts to idealize multiculturalism: the philosophy and reality of multiculturalism do not always overlap. Most European states are inclined to think of multiculturalism mostly as a framework for the coexistence of different cultures rather than as a transnational mechanism for the integration of new settlers within a dominant culture. According to the critics of multiculturalism, Europe has allowed excessive immigration without requiring sufficient integration, an inappropriate course that has resulted in the erosion of social cohesion, the undermining of national identities and the decrease of social trust. The defendants of multiculturalism, for their part, respond that the problem lies not in excessive diversity but in excessive racism. A core set of shared basic values and rules (the Constitution, the laws, the shared language) guarantees the cohesion of the whole and at the same time sets boundaries to the right to be different and to the principle of equal standing of cultures. The general framework holds clear primacy over the particular cultures. The immigrants may preserve and maintain only that part of their cultures that is not in contradiction with the mandatory shared whole (“selective preservation of culture”).

Gradually in the world formed a unified information space. There is something that is called “global virtualization”. Author determines virtuality as a phenomenon, which represents the ability to generate creative reality. Virtual market is a market of goods and services that exists on the basis of telecommunication and information capabilities of the global Internet, basic elements of which are: free market access for all comers; equal rights and voluntary participation of all participants; the possible influence of participants on what is happening in the market. Under e-business, we understand the organization or person, in which basic business processes and internal and external communications are made and provided by electronic technology. Today it is not established neither theoretical nor methodological principles of virtual corporations as well as sufficient experience in their creation. The attention of practitioners devoted to the peculiarities of the creation of enterprises with the virtual principles of the organization. The study of trends in the development of the Internet and the possibilities of its application in economic activity also revealed that along with the structural and quantitative changes in this sphere occur the social and economic impacts of telecommunications development.

Changes, improvement, and finally the introduction of new solutions (innovations) in every area of the company’s activities, are an important part of its existence on the market. Among the characteristics of modern markets, those associated with dynamism are particularly important. Customers’ preferences and needs, the behavior of competitors are constantly changing. This happens in fact of geographically unrestricted access to products and their suppliers. This is accompanied by the possibility of access to key terms of operating efficiency, including innovation information management. They are (information) the cause of innovation, as well as one of the most important factors affecting the achievement of intended objective. This aim of this article is to analyze the possibilities and desirability of active management in conditions of globalization in terms of information, particularly in terms of efficient innovation management in a changing environment.

Two approaches to a new factor of production – information – are defined. The modern system of factors of production and income, in which information is the only resource that can have unlimited number of participants of the global economy, is represented. It is proved that information activity has a number of features which distinguish it from other activities due to specific of new kind of social division of labor. The essence of the phenomenon of asymmetric information and information situations that arise during negotiations and making bargains is analyzed. Classification of information asymmetry on different criteria is proposed. Actions to prevent threats to information are proposed. It is determined that the availability of the information resources deficit can not be regarded as a question of it’s "non-participation" in global development. The statement of the problem under the new ideology of the current stage of globalization is the presence of fixing the problem, whose solution is the key element of forms, rates of entering the country in the new world structure.