International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The theory of information (post-industrial) society, revealing the main provisions of economy and society. The process of globalization is accompanied by the avalanche spreading information flows the phenomenon of information picture of the world as a scientific and methodological means of study of information reality reflects an important aspect of social life. Internet is a universal communication space, in which very different interests and values coexist. The purpose is a scientific and practical study of the problem of forming the digital economy. The structure of the section includes consideration of the following issues: formation of a virtual segment of the information market; the development of information and communication technologies; introduction of elements of the digital economy in Ukraine and the world; innovative business development and the startup ecosystem. During the study, various scientific methods were used, in particular: monographic, comparative, analytical, graphical, forecasting.

The study of the theoretical aspects of the development of innovative business has proved that the most effective form of innovative business, which can create and implement the final product, is a startup. The environment and infrastructure of a startup form its ecosystem. An innovation ecosystem includes economic agents, as well as an innovation environment consisting of ideas, rules of the game, social interactions, and culture. The state of the innovative business and the startup ecosystem of Ukraine behind its main components and institutions are analyzed, and the factors of the development of the startup ecosystem for its competitiveness among the world are determined. Government measures and initiatives should promote the emergence of a community of startup founders who will work closely with other actors in the private sector of the economy and the public sector. At the same time, the state should not assume the role of a leader, but only an initiator.