SOCIETY & ”INDUSTRY 4.0”
AI and digital ethics in the age of generative systems-principles, standards and accountability across cultures
Generative AI intensifies ethical risks around opacity, bias, responsibility gaps, and cross-cultural legitimacy. This paper synthesizes contemporary literature and proposes a layered governance model with three layers that translates universal ethical principles into culturally adaptive and sector-specific controls. The contribution is a practical pathway from principles to standards, enabling transparency, accountability, and contestability across the AI lifecycle.