BUSINESS & “INDUSTRY 4.0”
Digital Transformation in Human Capital Management in Tourism
- 1 New Bulgarian University “Monte Video” Str. No21, Sofia 1000, Bulgaria
Abstract
This report identifies the drivers and challenges of tourism human capital management under the conditions of ubiquitous digital transformation. Major attention was paid to integration of opportunities of the existing technologies caused by the penetration of artificial intelligence in all spheres of the tourism industry, while preserving the which will give way to harmonious interaction and will create technological intelligence.
Keywords
References
- Petrov, P., Digitalization in Tourism: Challenges and Opportunities. Almanach of Scientific Research, Vol. 31, (2023)
- Alexieva, S. The Innovation Activity of the Tourism Business - Investments in Technology, Education and Creativity. Proceedings Scientific and Practical Conference. Strategic Visions: Effective Management for Economic, Organizational and Social Transformations (Innovations-Institutions-Business)", NBU (2018)
- Mileva, S. Innovation Strategies and Innovations in Tourism, Sofia (2018)
- Ivanova, M., Between the Real and Digital World - Communication and Attitudes for Learning, Studies in the Yearbook of the Department of Administration and Management, NBU, Volume 2, (2017)
- Karailieva, M. Human Capital in Tourism. New Bulgarian University. Sofia (2018)
- Ribov, M., Trends and emerging problems in global society, and collective M. Vodenska, D. Radoinov, N. Krastev, S. Milev, M. Stankova, S. Ivanov, M. Ivanova, T. Tonchev, P. Ivanov, M. Yaneva, E. Velikova, I. Emilova, N. Tsonev, D. Varadzhakov, L. Grachka, M. Karailievа, M. Ivanov, M. Mishev, St. Kaleichev. Digital Transformation in Tourism. Avangard-Prima, Sofia (2018)
- Ransbotham, S., Kiron, D., & Prentice, P. Artificial Intelligence in Business Gets Real. MIT Sloan Management Review, (2019)