Diverse individual value-sets among entrepreneurs in Europe: A comparative analysis

  • 1 Centre for Economics and Regional Studies, Hungarian Academy of Sciences, Hungary


The paper examines the relevant value-sets of entrepreneurs in Europe. As both approaches, i.e. the perspective of Economics, which is interested in ideal entrepreneur mentalities, and Sociology that rather takes entrepreneurs’ ethically-morally significant roles into its main focus, are addressing epistemological and praxis-related aspects, then this paper highlights the importance of values as ontological foundations to these features. From the various value-theories Shalom H. Schwartz’s concept about Basic Human Values is applied as a framework. Schwartz distinguishes ten types of values, which are interrelated based on a twofold axes. The empirical part starts with a differentiation of entrepreneur-groups by cluster analysis based on the individualistic values. Then the collectivist values are invoked in order to draw up more comprehensive profiles about the primarily identified groups. Finally additional variables contribute to the clarification of these profiles.



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