Innovations
Vol. 13 (2025), Issue 1, pg(s) 3-6

INNOVATION POLICY AND INNOVATION MANAGEMENT

On application of generative artificial intelligence in higher education: insights from bulgarian students

  • 1 Sofia University "St. Kliment Ohridski

Abstract

The rapid integration of generative artificial intelligence (Generative AI) tools into higher education has significantly influenced student learning behaviour and academic practices. This research paper explores the ways in which undergraduate students at Sofia University “St. Kliment Ohridski” apply these technologies for both academic and non-academic purposes. The results reveal that students predominantly use Generative AI for academic support, such as explaining complex concepts, conducting research, and assisting in writing tasks. At the same time, they also engage with Generative AI for personal productivity, communication, and creative exploration. Despite having generally positive perceptions of academic effectiveness, students show critical awareness of risks related to information accuracy, privacy, and ethical use.

Keywords

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