• Why communication through social media is important for railway business public relations?

    Trans Motauto World, Vol. 4 (2019), Issue 1, pg(s) 30-33

    Railway transport has been seen as a backbone for sustainable transport system around the world. It is an essential contributor to the economies and the quality of life in many developed countries. In order to increase the volume of railway passenger transport, the railway managers have to influence customers’ satisfaction and to improve the quality of rail services. One of the communication tools railway companies uses to reach their passengers is Facebook. In this paper, the comparative analysis among different railway companies in selected European countries is done, in order to track good and less good examples of the usage of sites for social networking, i.e. Facebook. There are defined relevant criteria for making this relative comparison. After the analysis is done, the measures for improving the relationships with railway passengers are proposed.

  • BUSINESS & “INDUSTRY 4.0”

    GEOMARKETING IS AN INNOVATIVE TECHNOLOGY BUSINESS

    Industry 4.0, Vol. 3 (2018), Issue 3, pg(s) 141-143

    Carried out the synthesis of concepts and theoretical approaches to the concept of geomarketing and given its definition the Developed model of geomarketing as a management system. Objectives and system components of geomarketing. The analytical problems geomarketing. Classified tasks for geomarketing applications. Methods a systematic and methodical tools of geomarketing. The proposed stages of geomarketing research. Separated geographic information system (GIS) for commercial and those that are freely available. Examples of modern geographic information systems, including functions of spatial analysis. Given additional opportunities  GIS RagioGraph 2013 company GfK. Formulated results of application of geomarketing. Clarified the role of geo-marketing agencies. The advantages and disadvantages of geomarketing at the macro level and the micro level of the economy. The main obstacle of the application of geomarketing research enterprises.

  • TRANSPORT. SAFETY AND ECOLOGY. LOGISTICS AND MANAGEMENT

    MARKETING AND PRODUCT DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY GLOBALLY

    Trans Motauto World, Vol. 2 (2017), Issue 3, pg(s) 112-116

    Many social, economical and technological trends begin to work together in order to transform the mobility and to create new urban models for the next decades. The trends coming from the technology development will revolutionize the way the automoyive industry responds to the changing consumer behavior. Bulding new partnerships will lead to trabsformational change. The connectivity and the automation will fundamentally change the automotive industry. The expected operational ecosystems include e-hailing mobile applications for shared electric vehicle, infotainment services and personalization inside the autonomous vehicles, connectivity to the infrastructure and provision of various services due to the Internet of Things, which will grant safe, sustainable and reliable transit.

  • INNOVATION POLICY AND INNOVATION MANAGEMENT

    MARKETING INNOVATIONS IN THE AUTOMOTIVE INDUSTRY GLOBALLY

    Innovations, Vol. 5 (2017), Issue 2, pg(s) 71-75

    In the center of the development of the new cars marketing tendencies in the next decades lay the innovations in few industries which interact between. This leads to the appearance of the autonomous vehicles, connected vehicles – between themselves, with the infrastructure and with the other personal smart belonging, incl. home; the strategic approach towards smart vehicles, shared vehicles, electric vehicles and finding ways this technology to become mainstream. These are now priority for the largest car manufacturers. The technology, Internet of Things, the environment and the change in the consumer behavior will create new types of products – smarter, more intelligent, more connected and integrated into connected ecosystems between the industries and businesses.