Social entrepreneurs cleverly combine business techniques and private sector approaches in order to develop solutions to social, cultural, or environmental problems, and do so in a variety of organizations. All European countries need to promote the entrepreneur spirit, to stabilize the institutional and cultural environment for innovations, and to increase the number of socially oriented small and medium sized enterprises (SMEs). This exploratory approach is focused on SMEs from wine industry, positioned in Plovdiv territorial unit, Bulgaria. It presents opportunities to enrich company’s innovation strategies with a view to increase the share of social enterprises and the motivation of employees and owners to implement “good practices” for social entrepreneurship. This study offers different perspectives for observing the phenomenon social entrepreneurship, opportunities for financing and National policies that are focused on their encouragement.
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