International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The paper presents a methodology focused on digital entrepreneurship education for bachelor students in economic specialties. The conceptual framework is to present on the one hand a useful model for students who plan to create their own business, and on the other – to focus on the collaboration between academic lecturers and business representatives to combine efforts in teaching that provides practical-applied results and stimulates entrepreneurship initiatives. In this regard, the paper aims to give a foundation for future entrepreneurs to apply key instruments for business digitalization. Based on this educational unit, it is possible for the students to implement a specific technic that will increase their digital competitiveness. The application of the listed tasks in the process of business idea development can be beneficial for students to create start-ups that overcome threats from the external environment and the continuous confrontation with new crisis situations.

The paper presents a methodology focused on the leadership style assessment based on exact characteristics of the business environment and their influence on the employees’ motivation. The conceptual framework is to explore the correlation between the applied leadership style, the level of uncertainty of the external environment, and the motivational level of the followers. In this regard, the paper aims to find dependencies among the leadership style and its behavioral application towards the level of motivation. Based on this research design, it is possible for the managers to implement a specific approach that will increase the employees’ motivational level in a concrete level of uncertainty of the business environment. The application of the methodological conditions in organizations from different industries can be beneficial for managers to smooth out an effective and cohesive team, which together overcomes threats from the external environment and the continuous confrontation with new crisis situations.