International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The budget of the European Union is a cornerstone factor in the financial existence of the continent, and a highly important factor in the global economy. Due to both the global Coronavirus pandemic, and the new formations of global trade in the Asia region, the entire world is focusing even more on the way the European Union will finalise its directives for investment for the next programme period between 2021 and 2027. Any impact on the budget will reflect upon programmes supporting Member State innovation.
With the aid of five experts on the field of the European Union, economics, financial culture of Europe, and other relevant topics, a roundtable focus group was formed online to obtain a qualitative insight into the changes in the perspective of the Union towards 2021. The main idea of the authors is to wrap a larger research around parametrising the measurement of innovation in the Union, and making a simplified system for Hungarian SMEs for ease of understanding, and more accessible tender application process. Changes in the finer directives of the Union are necessary, to serve as a basis for selection among the several dozens of criteria the EU employs.

Modern agriculture has been causing a headache for researchers worldwide for a long time, due to the necessity of more food to support the growing global society, that brought with it environmental and economic problems that highlight issues that weren’t acknowledged prior to their emergence. Solution is necessary, and one of the few possible tools in resolving the inadequacies is innovation. Therefore, the EU introduced RRI (responsible research and innovation) as a pillar of innovation it wishes to lean on post 2020, to support and increase the efficiency of innovation, while dedicating significant funding to agricultural innovation. Our study aims to explore the possibilities of increasing the efficiency of agricultural innovation using integrated marketing communications as a supporting tool. Agricultural innovators were asked to provide input via deep interviews, and a questionnaire was conducted to test the application of the concept of using integrated marketing communications as the method of increasing RRI efficiency for agricultural innovation.