Science. Business. Society.
Vol. 5 (2020), Issue 1, pg(s) 20-22

BUSINESS

The impact of global change on consumer preferences of the Moravica District

  • 1 University of Kragujevac, Faculty of Technical Sciences Cacak, Serbia
  • 2 University of Belgrade, Faculty of Organizational Sciences Belgrade, Serbia
  • 3 European University, Faculty of Engineering International Management, Serbia

Abstract

The aim of the research, the results of which are presented in this paper, is to research the consumer preferences of the Moravica District towards the consumption of domestic and foreign products. As globalization alters market conditions, creates new sources of competition, it is impossible not to think about protecting domestic products and the impact of the increased import of foreign products on the preferences of domestic consumers. Liberalization, as a regulator of market, certainly influences the need to create mechanisms for the protection of domestic production, and the changed consumer preferences are an important factor in monitoring and defining new protection measures so that domestic producers of the Republic of Serbia are ready, primarily for the European market. For this reason, we decided to investigate what consumer ethnocentrism is like in the central part of the Republic of Serbia, in the Moravica District. As the results show, the challenges posed by globalization have greatly influenced consumer attitudes and changes in attitudes towards ethnocentrism.

Keywords

References

  1. Belić, D., (1998), Multinational Company, Faculty of the organizational sciences, Belgrade, p. 132.
  2. Buttle, F., (2004), Customer Relationship Management, Elsevier, Amsterdam, p. 29.
  3. Janičić, R., (2018), Consumer Behavior, Faculty of the Organizational sciences in Belgrade, Belgrade. p. 48.
  4. Kostadinović, G., Ilievska, M., (2010), Factors influencing consumer behavior, Scientific association for promotion and advancement of the social sciences, AKROASIS, Belgrade, pp. 565-570.
  5. Orlović, M., et. al., (2014), Contemporary marketing strategies and product branding as challenges of global marketing, expert article, Zadar University, Zadar, pp. 56-62.
  6. Uyar, A. (2018). A Study on Consumers, „ Perception About Chinese Products and Their Willingness to Buy“, International Journal of Eurasia Social Sciences, Vol: 9, Issue: 32, pp. (1121-1143)
  7. MirzoboboYormirzoev, Ramona Teuber, Tongzhe Li, (2018) "Food quality vs food patriotism: Russian consumers’ preferences for cheese after the food import ban", British Food Journal, https:// doi.org/10.1108/BFJ-02-2018-0088 Permanent link to this document: https://doi.org/10.1108/BFJ-02-2018-0088 Downloaded on: 22.1.2020., 09:06PM , pp. 6.

Article full text

Download PDF