• Structuring key partnerships in the field of critical infrastructure security systems

    pg(s) 53-56

    Joint scientific and applied research occupies its place as a major innovation process in the activities of scientific, educational and business organizations. The purpose of this approach is to gain access to external sources of technology (or other assets) and their integration into products and services to build security of critical infrastructure and strategic sites of national importance.
    Partnerships in the development of security systems can bring added value to partner organizations, allowing them to use a wider network of promising assets and markets and helping them gain trust and prestige in society.
    The presentation of a variant of structuring key partnerships in the development of security systems is the content of this p aper.

  • The difference between the life cycle of the brand and the life cycle of the product. Rebranding and brand refresh

    pg(s) 13-16

    The main issues are considered in this topic: In this paper is explained the product life cycle model, the brand life cycle model, the comparison between them. The objective of this paper is to present what is brand, brand positioning, the difference between branding and brand refresh, what is branding and what is brand refresh and how to apply it to your image. When you can rebrand or use brand refresh, what is brand strategy and the questions that can be the first step in developing a successful brand strategy.

  • Challenges in measuring the impact of non-technological (organizational) innovations in the enterprise

    pg(s) 9-12

    Many innovations are with a non-technological origin, concerning innovations in the organizational structure, management, corporate design and social sphere. They do not stem from technological discovery or improvement, but lead to complete or partial changes in the enterprise. The purpose of this article is not only to derive a general definition of organizational innovation, but also to explore the challenges in measuring the impact of this type of innovation. Non-technological or purely organizational innovations in the enterprise are relatively well studied, though they are often closely linked with changes in the products, services or processes of their creation. Difficulties in the research regarding the impact of organizational innovation evolve both from the diversity and type of each organization, but also from the insufficiently studied to define the clear distinction between technological and non-technological, in particular organizational innovations.

  • Programmed aging – a condition for rapid application of new technologies.

    pg(s) 6-8

    Programmed obsolescence of industrial products is not a regularity caused by innovative development, but an alternative to innovative obsolescence. Programmed aging is a purposeful and controlled human activity in order to solve some industrial, economic and social problems of the development of society. Including meeting specific individual technical and organizational needs. From this point of view and from this point of view, programmed aging is increasingly playing the role of an alternative to the rapid innovative aging of products and processes. Moreover, at the current stage of technical development, innovative aging is already more important than physical aging. Therefore, a particularly important point in this direction is the correct determination of the degree of innovative aging, and hence the choice of the alternative – programmed aging. Proper assessment of the impact of programmed aging on the scale and timing of innovative aging is crucial for timely elimination of the negative consequences of their impact

  • Industry 4.0 and Innovation

    pg(s) 3-5

    Explosive changes in technology are having a significant impact on all industries. Robotics, artificial intelligence, cyber physics systems, cloud computing, IoT and blockchain technology, 5G, nanotechnology, 3D printing are all defining elements of Industry 4.0. The integrated use of these methods enables the perception and display of the external environment, which significantly enables improvements in each industry. In the future, we expect a fusion of physical, digital, and biological technologies, which will provide new opportunities for innovative solutions. The authors of the present study present a future study to predict innovative solutions to key global challenges.

  • Basic principles of the fourth industrial revolution in the logistics activity of small and medium enterprises

    pg(s) 87-88

    This article focuses on the basic principles of the fourth industrial revolution in the logistics of small and medium enterprises. The development of the Fourth Industrial Revolution and its real application in practice and business pose extremely responsible tasks to logistics. It already has not only an independent role in this whole process of restructuring and transition of conventional logistics activities to those related to intelligent activities, but also a mandatory functional share in the development of all activities related to the Fourth Industrial Revolution.

  • An exemplary approach to measure an innovation strategy with a questionnaire-based business survey in SMEs

    pg(s) 43-47

    The expanding globalization causes growing competition, especially in the context of Industry 4.0. One of the most important success factors for companies to managing the growing competition is to generate constant innovation. Companies show a high number and diversity of different business activities and follow different approaches to enable the constant generating of new innovations, but the problem is how to prove if the business activities were helpful to generate innovations in controlled and measurable way to avoid that the innovation activities were only time and resource consuming. The whole process which includes all activities for generating innovation for example the development of a basic idea to a new innovation with a successful business model is defined by the term innovation strategy. Especially for Small and Medium Enterprise (SME) is the measurement of the effectiveness of innovation activities of high importance caused by limited resources This article presents one possible approach how an innovation strategy can be mensurable through the method of a questionnaire-based business survey for SMEs which enables companies to evaluate the effectiveness of an innovation strategy. The result of the article is the description and presentation of possible indicators and their units for measurement as a fundament for a questionnaire for a business survey which helps to identify the degree of an innovation and consequently of an innovation strategy.

  • Conceptual model for assessing the digital maturity of the production system

    pg(s) 11-14

    The intensity of technology development that we have witnessed in recent years has changed the expectations and attitudes of customers, as well as their understanding of value, and is becoming the new leading factor in the development of the industry. A retrospective of industrial production shows that all stages of change and development that it has gone through are stimulated precisely by the desire to meet the demand, expectations and needs of customers. In this sense, industrial enterprises around the world are clearly aware of the need for change. They should review their current production and sales strategies and focus their attention and efforts on building dynamic production models that will allow them to continue to operate successfully in a highly competitive market environment and changing customer requirements. Digitalization plays a key role in this new scenario in which industrial enterprises must fit in today. Digital technologies and the opportunities they create are the main driving force for the necessary radical change, which companies must rely on in order to increase their efficiency and, respectively, to maintain their competitiveness. This publication presents a conceptual model for assessing the digital maturity of the production system of the industrial enterprise.

  • Open innovation – potential, constraints and prospects

    pg(s) 7-10

    In the last decades innovations are defined as main priority. Overtime they become an instrument for achieving economic growth and social progress, increasing life standard and aiding in resolving difficult economic problems. The integration, globalization and concurrence define the goal of business organizations to become more innovated, adaptive and flexible in order to never stop developing, gain concurrence advantages and preserve their market share. They always have to take into consideration the constant changing conditions, the turbulent business environment and the increased consumer requirements for end products. In response of this necessity a new innovating model has been created and implanted, better known as open innovation. This relatively new modern concept shows significant potential for developing and by doing this it finds a place in the business practice. By proving its effectiveness through achieving positive results, the open innovation is established as a successful and useful model for innovation, outlining different per spectives and new routes for developing business organizations.

  • Economic cycles and recent world crises on the example of Ukraine

    pg(s) 3-6

    The theory of cycles as an objective form of development of the world economy (national economy) is studied. The phases of the economic cycle are named: recovery, prosperity, recession, depression. It is recognized that today the whole world is isolated due to the COVID-19 virus infection and all countries are experiencing an economic crisis. In these circumstances, it is important to explore ways out of this crisis and prevent the collapse of the economic system as a whole. The purpose of this article is to determine the theoretical and institutional causes of economic cycles to predict the crises that arise, and to find ways to mitigate their negative consequences. The theory of economic cycles and stages of their passage is generalized; conducted an analysis of Ukraine’s economy before and during the crisis of 2019-2020. The application of the historical method allowed to use experience, generalize and systematize the development of economic theory and use the collected and systematized data to identify cause-and-effect relationships and predict the future dynamics of Ukraine’s economy.

  • Innovation and models of innovation: A brief insight into the definition and different models of innovation

    pg(s) 53-55

    Innovation has been a key element for huge successful firms in the past few decades. The fast pace at which the markets and market expectations change today requires firms to be able to come up with new ideas, products, and even manufacturing processes, which have never been seen before. Thus, innovation is one of the major elements in keeping our economy constantly growing. Throughout this paper we will present some of the basic models of innovation, starting with the definition of innovation itself. What does it mean? Where does it originate from?

  • Measuring of the innovative potential of human resources

    pg(s) 49-53

    This paper provides an overview of theoretical approaches and methods used to assess the innovative potential of human resources and identification of the key elements and conditions for development of the innovative potential. We suggest indicators to measure the innovative potential assessment which include assessment of opportunities that the external environment provides for implementation of the innovative potential, the effectiveness of implementation of the innovative potential, and the resources available for innovation. The following conditions for development of the innovative potential of human resources were identified: ethical norms and values existing in the society that support the drive to the unknown and a hard work based on the creative approach, a system of continuous education and propagation of innovative activities in the society, a high level of income and a high quality of life, an open and non-conservative social environment.