INNOVATION POLICY AND INNOVATION MANAGEMENT
The topic of digitalization of heritage is one of the pressing issues regarding the protection and development of culture. Digitalization is making Europe’s cultural resources an important pillar of the digital economy and improving public access to the various forms of heritage and interaction between heritage and public. Heritage stored into the memory institutions with the advancement of digital technologies and communications, require a new “read”, in expanded historical, geographical, scientific, but already and technological context. In this sense, the research perspective that defines the present study views the world of digitalised cultural artefacts as a technologically mediated way not only of documenting, but also as a new way of telling stories and disseminating cultural knowledge in the form of virtual heritage (VH).