Abstract

The report analyzes the place and role of the problem of quality and reliability of production /agricultural machinery/ under the conditions of the market economy is the basis of marketing and business. In a market economy the main driving forces of the business are: marketing, quality and reliability of production and services.

It turns out that we need to change our way of thinking and action. We must get used to the idea that the marketing approach and innovative solutions challenge the consumer to produce and service high quality and reliability.