THEORETICAL PROBLEMS IN INNOVATIONS
Synergistic value is a special value that also includes additional elements of value created by the amalgamation of two or more assets along the value chain. In addition, the synergistic value indicates the value of the combined interest of its participants and is greater than the total value of the individual assets evaluated. The purpose of this article is to analyze the situation of a number of companies generating this part of the synergistic effect. This innovative approach is based on a revenue approach and incremental cash flows are generated. The way in which the value of the synergistic effect is derived is of particular importance for all stakeholders, with the applicable
methods being: Cost method and revenue method.