The factors effecting evaluation of industrial enterprises` business plan risks have been defined. Types of risks, their characteristics and insurance forms have been studied amid current business environment. It has been pointed out that the criteria themselves are not enough to accept a project by an industrial enterprise. It has been proved that project`s decision making has to meet all the criteria and stakeholders’ interests of an investment project. The criteria based on value changes over time, which can be taken into account when evaluating comparable amounts of money separated by time, have been suggested.