BUSINESS & “INDUSTRY 4.0”
The impact of E-commerce in a distribution company
This paper aims to present the role of information and communication technology in the rapid emergence of e-commerce, including its development, role and operation to date, and future prospects. When we talk about technology and its impact on society, we can talk about many different areas where information technology plays the main role. Nowadays, technology has minimized distances and not all the actions are done physically. With the development of information and communication technology, different requirements and different processes are developed, both in the public sector and in the private sector.
The main purpose of the paper is the identification and analysis of the problems that are most often faced by organizations or enterprises and consumers in the use of electronic commerce, as well as the identification of factors that influence the use of this type of commerce by the business community in Albania. It is also explained the impact of e-commerce in increasing circulation and commercial activity in local businesses, with special emphasis in the case of one of the leading distributions and sales company, Marketing & Distribution. In this paper, the factors that affect electronic commerce have been analyzed and identified in the framework of the rapid development in the field of information and communication technology. The results of this paper will be able to serve companies in the design of development policies of their businesses, starting from a newly created business, small and medium businesses to large brands, which do not yet offer electronic commerce services.